In the evolving landscape of design and construction, the role of the stereotypical tradesperson is undergoing a transformative shift. No longer confined to the realm of simple manufacturing and installation, today’s tradesperson is emerging as a vital collaborator in the creative process—a role that embodies expertise, artistry, and innovation.
From Check Measure to Creative Collaborator
Historically, the tradesperson was seen as the final link in the chain: a skilled hand called in for a one-off check measure, delivering basic designs that were more about sales than substance. The in-house design teams of yesteryear often churned out straightforward plans with little input from the very craftsmen who brought them to life. This traditional approach viewed design and execution as separate realms, with the tradesperson’s influence limited to the final installation.
The Rise of the Design-Inspired Tradesman
In today’s visually inspired world—where platforms like Pinterest and Instagram fuel design dreams—tradespeople are stepping into a more dynamic role. The modern joiner now leverages years of craft expertise and practical pricing insight to guide both homeowners, architects and designers through increasingly complex design details. Multiple site visits, collaborative discussions with builders, and meticulous checks against designer and architectural plans have become integral parts of the joinery process, ensuring that every project is as feasible as it is beautiful.
The VICELLO Approach: Expertise from the Ground Up
At VICELLO, we recognise that the art of joinery is as much about thoughtful design as it is about expert craftsmanship. Our expanded team includes qualified interior architects and designers, enabling us to offer a project support service that begins as early as the planning phase. By stepping onsite early for thorough site inspections at crucial milestones, we ensure that every detail is accounted for long before joinery is manufactured.
This proactive approach not only bridges the gap between concept and execution but also transforms our tradespeople into trusted advisors, ensuring that every design detail is both beautiful and deliverable.
Valuing the Unseen Expertise
The modern tradesperson brings more than just their hands to the work; they offer a wealth of experience, technical expertise, and problem-solving acumen from the very outset of a project. Whereas architects and interior designers are rightly compensated for their time and knowledge, traditional pricing models for tradespeople have historically focused solely on the final product. This approach overlooks the invaluable early-stage involvement, expertise, and strategic input that contribute to the success of any build.
It’s time to acknowledge that facilitating today’s collaborative and complex design processes— encompassing multiple consultations, meticulous site inspections, and tailored quoting— deserves a service fee that truly reflects the value contributed. By doing so, we affirm that expertise is not merely an added luxury, but an essential investment in achieving excellence.
A New Era of Collaboration
The evolution of the tradesperson is a testament to the changing dynamics of the design and construction industry. As clients increasingly engage with third-party designers while seeking practical, executable solutions, the demand for experienced, hands-on guidance has never been more apparent. At VICELLO, we embody this new era— where craftsmanship and creativity converge, ensuring every project benefits from a seamless integration of design and construction expertise.
In redefining the tradesman, we are not just elevating a profession; we are setting a new standard for quality, collaboration, and respect for the craft. By structuring our pricing to reflect the full depth of our expertise, we honour the heritage of our trade while embracing the future of design and construction.
Project: Lagoon Residence
Joinery: VICELLO
Photographer: The Palm Co
Builder: Donnelly Construction Group
